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L’Oreal HiColor H12 Deep Auburn Red

Free Delivery ColourwarehouseFree UK delivery over £49 (1-2 working days)
Free EU delivery over £99 (3-5 working days)

  • L’Oreal Excellence HiColor, Reds For Dark Hair Only. 
  • Developed to lift dark hair in one single step, without brassiness. 
  • Rich, smooth creme formula conditions and penetrates hair. 
  • Breakthrough technology lifts hair 3-4 levels. 
  • Intense, long-lasting colour. 

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Click the chat button below to chat with us. Leave a question regarding hair extensions, wigs and hair colour and our hair colour specialist will message you back shortly.  Also check out our FAQs and List of Hair Colours. 


Direction of use: Wear suitable, disposable gloves. Measure 2.5oz of oreor  30 volume developer into plastic applicator bottle. If your client’s hair is relaxed use a 20 volume developer only. Add entire contents of Excellence HiColor tube and any extra intensifier tube (if it comes with). Shake until smooth and creamy. Use Exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum.  

Application: Always apply haircolor to dry, unwashed hair immediately after mixing. 

Virgin Hair: Saturate the lengths and ends staying an inch away from the scalp, process for 20 minutes; apply to the root area and develop for 10 more minutes.  

Retouching: Apply to the regrowth; develop for 20 minutes. Then apply to lengths and ends and process for 5 to 10 minutes. Any extra intensifier tube is mixed directly with the haircolor crème. Rinse with warm water until water runs clear and then shampoo. 

    • Rinse hair well after processing time.  
    • If your client’s hair is relaxed use a 20 volume developer only.  
    • Use only the proportions indicated. 

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