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True Reds collection utilizes a unique red dye technology for L’Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage. CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L’Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.
Directions for use: To use Chroma Cherry – L’Oreal Chroma True Reds Permanent Haircolor, wear suitable disposable gloves. Measure 2.5 oz of Oreor 39 Volume Developer into plastic applicator bottle. If the hair is relaxed, use a 20 volume developer only. Add entire contents of Excellence HiColor and Red Intensifier tube. Shake until smooth and cream. Use exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum. Use only the proportion indicated.
Application: Always apply hair colour to dry, unwashed hair immediately after mixing.
Virgin hair: Saturate the lengths and ends staying an inch away from the scalp, process for 20 minutes, apply to the root area and develop for 10 more minutes.
Retouching: Apply to the regrowth, develop for 20 minutes. Then apply to lengths and ends and process for an additional 5 to 10 minutes. The separate Red Intensifier is mixed directly with the hair colour creme. Rinse with warm until water runs clear and then shampoo. Do not use with metal tools (clips, combs, etc). Rinse hair well after the processing time.
True Reds collection utilizes a unique red dye technology for L’Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hairs cortex to condition and help protect against breakage. CHROMA True Reds are long-lasting. After repeated shampooing, color stays deep and true without shifting tone. CHROMA True Reds features unique red hues for L’Oreal Technique; high intensity deep garnet and deep red color shades. They are suitable for use on all bases of hair, light, dark and 100% gray delivering identifiable red color results on all natural levels of hair. In addition, True Reds provides excellent gray coverage with deep color and highlights on high percentages of gray hair.
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Free UK & EU delivery over £99
L'Oreal HiColor, Permanent Hair Colour
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